Solving problems. Simply.
As a writer, my job is to help you solve problems. Simply. I do this by providing three very simple—yet often overlooked—skills: listening, creativity, and flexibility. These skills have been developed working with hundreds of clients in the service of over 75 different brands. With them, I can quickly plug into your process and successfully fulfill the needs of you and your team. Here’s an overview of what you can expect when I work for you:
- Lots of listening. Great solutions begin with great listening. By doing so, I can successfully address the issues you and your team are facing. This includes understanding your expectations for the project. Because while my job is to help you solve problems, my ongoing goal is to build strong, effective relationships with you and your team.
- Creative solutions. Creativity is always the tool, never the goal. So instead of creativity for creative sake, you can expect creative solutions that fuse together strategic thinking, emotionally-based engagement, and behavioral targeting.
- Flexibility every step of the way. Things change in your world. My job is to change with them. For example, if the strategy shifts mid-project or new information emerges, you can always count on me to pivot accordingly.
To learn more about how I might assist you and your team on your next project, please contact me at michael@michaelatkinsoncreative.com
Brand Experience
Category Experience
Agriculture
Land 0 Lakes Feed
Purina
Seeds 2000
WinField
Beverage
Belvedere Vodka
Bolla Wines of Italy
Chopin Vodka
Hornsby’s Hard Cider
Cause Marketing
Alzheimer’s Association
Easter Seals
Legal Aid
Mothers Against Drunk Driving (MADD)
Students Against Drunk Driving (SADD)
Minnesota Aids Project
Target Market
Education
University of St Thomas
Financial
Northwestern Mutual
Piper Jaffray
ReliaStar (ING)
Wings Financial Credit Union
whatsmyscore.org (Sponsored by VISA)
Government
Minnesota Department of Natural Resources
MidAmerican Energy
Health/Wellness
Altru Health System
ClearWay Minnesota
Lifetime Fitness
Mayo Clinic
Medtronic
OPTUM
Park Nicollet Clinics
UnitedHealthcare
QUITPLAN Services
Soren
YMCA
Household Furnishings
American Standard
Porcher
Hospitality/Entertainment
Explore Minnesota Tourism
Minnesota Twins
Minnesota Zoo
Treasure Island
Industrial
DBI/Sala
Volvo Penta
Package Goods
Crystal Farms
Healthy Choice
Hostess
Johnsonville Sausage
Land O Lakes
Perri Italian Sausage
Red Gold Tomatoes
Spray n’ Wash
Ziploc
Land O’ Lakes
Recreation
Arctic Cat
Kinetic
MasterCraft
Indian Motorcycles
Polaris ATVs
Polaris Slingshot
Restaurant / Food
Buffalo Wild Wings
Dairy Queen
Hardees
Karp’s Bakery Supply
Retail
Target
Best Buy
Cross Pens
Harley-Davidson Motorclothes
Galleria Shopping Mall
IKEA
InVision
Rainbow Grocery
Technology
3M
Charter Communications
Cox Business Services
QUEST
XATA
Transportation
Metro Transit
Northwest Airlines