multimedia campaign > minnesota zoo
Mar 03 2013 · digital, tv/video, print, audio
Awe is a special kind of excitement, usually the result of experience something special or unusual—like standing in the presence of life-size, moving, roaring dinosaurs. This campaign seeks to connect with moms by offering her family awe, rather than just another empty entertainment option.
case study
“awe” tv :30
“awe” radio :60