facebook video campaign > quitcash challenge
Feb 20 2013 · digital, tv/video
“Silly” and “light-hearted” are not usually words used to describe the process of quitting smoking. But that changed when we created The QuitCash Challenge, a contest offering smokers the opportunity to kick the habit for a chance to win $5,000. To drive enrollment, we created this series of low-budget Facebook videos, transforming the face of the one hundred dollar bill into a supportive—and kinda weird—quit smoking coach.