outdoor > quitplan
Feb 28 2013 · print
If you’re a snowmobiler or ice-fisherman, you’re statistically more likely to be a heavy smoker and a hater of smoking cessation messaging (“Don’t tell me what to do!”). But if you’re driving home after a weekend of snowmobiling or ice-fishing and your throat is raw from chain-smoking and your clothes reek of smoke, you’re a lot more receptive to a giant, non-judging billboard pointing you where to go if you decide it’s time to quit smoking.